Attracting and Converting Leads Online Using SEO Concepts

How many leads did you convert from natural search engine traffic last month? how about over the last year?

Your natural search engine rank is key to your online web traffic and converted business. We're not talking here about paid search engine advertising but natural results that result from successful SEO practices.

There are 2 key concepts to successful SEO activities:

1. Relevance
2. Popularity

SEO and Website Relevance

Website relevance means that your content and tools match the keywords search engine users search on. For example, if I search for "las vegas realtors" search engines return the top results for "Las Vegas" and "Realtors", "Real estate agents", etc. They want to return results that best match the inquiry. They provide the best results for users based on relevant, well written content.

SEO and Website Popularity

Search engines give significant credibility to websites that appear to be authoritative. An authority site is one that others recognize  as credible and accurate. Search engines tally the quantity and quality of inbound web links to a website.

SEO Activities

Several key activities will promote websites significantly.

• Keyword analysis - search engine keyword analysis to determine which keywords should be targeted on a website.
• On-page keyword optimization, including meta tag optimization - page by page keyword placement to accurately make a page relevant to an audience.
• Inbound link campaigns - campaigns by which content, articles, blog posts, and other forms of content from popular websites link to a website creating popularity.

Lead Conversion

Once a visitor has found a website via search engine results, it's key to make sure the conversion tools are powerful. Compelling calls to action drive prospects to conversion elements. These prospects become converted as visitors accept special offers for service or products in return for the sale or for their contact information. Websites can be powerful conversion tools as the drives sale and lead engines.

SEO and Conversion Solutions

Find an SEO company that is expert at website optimization. Realize that SEO results don't occur overnight and they may require a significant budget of time or money depending on how strong the competition is for a particular website.

Also find a design company that can convert prospects once they arrive on a website.

Contact Vauntium to learn more about our SEO and web design solutions. Also consider using an SEO friendly website like ProSPOTLIGHT to promote your professional assets.

10 Methods to Convert More Online Business

Online activities can generate significant business for a business or organization. The website design may be responsible for as much of the traffic conversion as the content and offer.

1. Graphically Pleasing and Professional
2. Navigation
3. Layout
4. Content Rich
5. Funneled Approach
6. Calls to Action
7. Up to Date
8. Well Supported
9. Socially Connected
10. Consistent with Other Marketing Efforts

The key is to plan out online activities and maintain a consistent direction. As a brand is created and a website is designed to convert traffic, a business will begin to realize a maximized ROI.

Read the full article "10 Methods to Convert More Online Business"

Convert Leads and Drive Business Online

Businesses and professionals often leverage the internet to drive business and convert potential prospects into leads and subsequent sales. Many incorporate website interactions into their overall marketing plans to generate interest and disseminate valuable information. Some brands see phenominal results as they push their brands online.

What do successful websites and applications offer that engage visitors to take action becoming a lead or sale? We've identified key elements every website must have to convert traffic. A few of those elements include:

• Convincing value proposition
• Attractive design elements
• Clear calls to action
• Compelling content and applications

Vauntium web solutions are designed to retain visitors and capture their interest such that they take action and convert. Our analytical tools allow our clients to track successes and key metrics for analysis. Contact the Vauntium team to learn more about attracting and capturing internet visitors for your business.