DoFollow and NoFollow Explained

Search engines do not see all web links the same. In fact, it is possible for a web master to request that a search engine NOT follow certain links to keep SEO value from "leaking" from a website. Some websites, blogs, and other web tools may allow you to link as a professional without providing you with search engine credibility.

Search engines use special properties within link tags to determine whether or not they should spider the link and follow it to the next page. The property may be set to "dofollow" or "nofollow". The search engine then knows what it should do when it arrives at a link.

Professionals work diligently to promote their websites to search engines. What pros may not know is that a site they believe is providing great SEO benefits may simply be using their content for their own purposes without providing linkthrough credibility.

Many online professional services like ProSPOTLIGHT and others offer the ability to make posts and submit content with "dofollow" status. Any time a pro links from that service to another website, they receive the SEO benefit.

The key is to find websites that are known for their "dofollow" practices.

Attracting and Converting Leads Online Using SEO Concepts

How many leads did you convert from natural search engine traffic last month? how about over the last year?

Your natural search engine rank is key to your online web traffic and converted business. We're not talking here about paid search engine advertising but natural results that result from successful SEO practices.

There are 2 key concepts to successful SEO activities:

1. Relevance
2. Popularity

SEO and Website Relevance

Website relevance means that your content and tools match the keywords search engine users search on. For example, if I search for "las vegas realtors" search engines return the top results for "Las Vegas" and "Realtors", "Real estate agents", etc. They want to return results that best match the inquiry. They provide the best results for users based on relevant, well written content.

SEO and Website Popularity

Search engines give significant credibility to websites that appear to be authoritative. An authority site is one that others recognize  as credible and accurate. Search engines tally the quantity and quality of inbound web links to a website.

SEO Activities

Several key activities will promote websites significantly.

• Keyword analysis - search engine keyword analysis to determine which keywords should be targeted on a website.
• On-page keyword optimization, including meta tag optimization - page by page keyword placement to accurately make a page relevant to an audience.
• Inbound link campaigns - campaigns by which content, articles, blog posts, and other forms of content from popular websites link to a website creating popularity.

Lead Conversion

Once a visitor has found a website via search engine results, it's key to make sure the conversion tools are powerful. Compelling calls to action drive prospects to conversion elements. These prospects become converted as visitors accept special offers for service or products in return for the sale or for their contact information. Websites can be powerful conversion tools as the drives sale and lead engines.

SEO and Conversion Solutions

Find an SEO company that is expert at website optimization. Realize that SEO results don't occur overnight and they may require a significant budget of time or money depending on how strong the competition is for a particular website.

Also find a design company that can convert prospects once they arrive on a website.

Contact Vauntium to learn more about our SEO and web design solutions. Also consider using an SEO friendly website like ProSPOTLIGHT to promote your professional assets.

Successful Methods to Drive Traffic to Your Website

Internet websites are key business generators for many businesses. Traffic to those site is as good as gold. It is common now to bank on certain conversion rates for great websites. If search engines trust them as authority sites and other online services link to it there will be significant traffic from your audience. Several key search engine optimization (SEO) factors will drastically improve the traffic to a website.

1. Keyword Analysis
   Search engines and readers alike rely on relevant content. They give credit to pages and sites where the content matches what they want. It is key, then, to use online tools to analyze the keywords that best fit your business for both competition and actual offering. Not everyone can be in the top ten for a single keyword. Those who are pay considerably for those positions. Others are better off shooting for keyword phrases instead of single keywords.
2. On-Page Keyword Management
   Once the keyword analysis is complete, every single pages must be adjusted for keyword relevance so it can stand alone for the topic it targets. This is called on-page keyword management. Every page must be written, both publically and in the meta tags for search engines and readers to gleam the topics and view them as credible and well written.
3. Inbound Link Programs
   Popularity is as important or more important to search engines and readers as the content itself. Popularity indicates credibility on a specific subject. There are programs to generate non-reciprocal inbound links. Links from credible sites are weighed more heavily than others. There is a real science to nailing down solid inbound link programs.
4. Blog Traffic
   Consistent blog activities can generate significant website traffic. Readers and search engines thrive on new relevant content and blogs create the perfect format for it. Every website should have a related blog.
5. Link Bait
   Applications and great, accurate content attract links from other websites. Webmasters strive to become credible and valid and want to present the best the web has to offer. Link bait applications and content can attract that type of attention driving significant traffic.
6. Publish the URL Everywhere
   Every publication by a company should include a link to a converting website. Every ad, every campaign, every business card, every single publication should reference a companies website.
7. Create a Great Site
   Bottom line, if a website is great and it is relevant the audience will visit it. Web designers and copy composers must be conscious of great web site principles and spend the time and resources to establish a professional online brand visitors will frequent and commit to.

Related marketing article: 7 Methods to Drive More Traffic to Your Website
Other marketing resources: Marketing Toolkit